“If you are going to do a 24/7 news channel, it has to deliver on that promise,” says Perrette. Max subscribers will, for example, be able to watch “Anderson Cooper 360,” “The Situation Room with Wolf Blitzer,” “Amanpour” and “The Lead with Jake Tapper” live - even as they air on CNN. Some will be produced for Max audiences exclusively and some will come from the linear CNN cable network itself. The edge for Max, says Perrette, is using live CNN programming. ![]() CBS News, which got into streaming in 2014, has dispatched John Dickerson, Norah O’Donnell and its Washington bureau team to host bespoke programs there. Fox News has cultivated an audience for its subscription-based Fox Nation that is interested in topics other than politics, including real estate, true crime and comedy. The company has also developed streaming products for “Today” and “Dateline,” streams its morning cable-news programs “Morning Joe” and “Squawk Box” live, and operates a separate streaming venue for MSNBC. CNN’s most sizable rival, NBC News, has launched and expanded a live-streamed ad-supported service called NBC News Now, which is also used to fill the daytime schedules of some of the company’s affiliates. “Nobody has figured it out yet,” he says of the streaming-news business. Discovery’s streaming operations, during an interview. “This is a game that is still very much to be played,” says JB Perrette, president and CEO of Warner Bros. ![]() The company feels CNN still has time to fulfill its digital destiny. CNN is in some ways starting to run after its competitors have done a few laps on the track. As the company recalibrated CNN’s strategy, however, MSNBC, Fox News Channel, ABC News and CBS News have all had opportunities to establish new programming for the broadband set, and to experiment while refining their brands in the space. Bianna Golodryga and Christiane Amanpour could also have roles, according to a person familiar with the situation.ĬNN has fallen far behind its rivals when it comes to streaming, with Warner scuttling a nascent subscription-based streaming outlet, CNN+, last year. Anchors including Jim Acosta, Rahel Solomon, Amara Walker, Fredricka Whitfield and Jim Sciutto have been given assignments, with Sciutto set to lead breaking news in the afternoons. Discovery plans to unveil a 24/7 live-streamed news service called “CNN Max” on September 27, and indicated the outlet would focus initially on breaking news. You might call it CNN Headline News - for the streaming era.
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